Times are tough in the real estate business. The recession and lack of mortgage loans is a problem. So how can you ramp up your marketing?
Well the answer is to think out of the box and start solving some of your potential customer’s problems. It’s a buyers’ market so that’s what you have to find.
Let’s start by solving some problems. Contact all your mortgage contents – and they must be having problems as well. Work together to see if you can find a source of funds. Work out what level of borrower they want and set out to find them. There is money out there.
You may also have people who have money to buy – so you need to find them. We’ve all heard of postcards, direct mail etc. so I am not going to rehash those old ideas. Here’s some new ones http://daikimdinhcong.com/bvct/dai-kim-dinh-cong-dai-kim-dinh-cong-du-an-bds-dai-kim-dinh-cong-vanh-dai-2-5/14/du-an-khu-do-thi-dai-kim-dinh-cong-mo-rong.html .
o Concentrate on “out of towners” who have more problems in finding a real estate agent. Choose an area that regularly move into your area. If you work in Florida, New York or California you can also look abroad. Advertise in their local magazines and newspapers. Direct your web site ads to their areas. Offer an eBook with information on your area as well.
o Set up an autoresponder with a list of emails/ezines that provides details on your area, information on how to move house/ how to stage your existing house for sale etc. In this way you have a group of people who will get to know you and trust you with finding a house. Market to these people.
o Work with your mortgage broker (the one who has funds) to find great quality buyers. Qualify your buyers before you work with them and be strict – the world has changed. Seminars on the possibility of buying houses at knock down rates is a good title. Charge for the seminar or qualify your attendees, so you get serious lookers only.
o Find a great house – a really outstanding one, stage it and then market it like crazy.
o Set up some great PR, newspapers and radios are looking for some fresh ideas on the housing problems. Find a unique story and contact the press with it. Set out a press release on the likes of PRWeb. A feel good story would be great.